SEO, Business Intelligence


Ornot is a cycling apparel company devoted to minimal design, domestic manufacturing, and having a good time on the bike. When Ornot started in 2013, massive logos and team kits were the norm. Their goal is to change the landscape by offering well designed cycling clothing while omitting excessive branding.

Scope of Work with

Search Engine Optimization

Increase search engine traffic to ornotbike.com for relevant, high-volume search queries. Identify and resolve website issues to maximize eCommerce conversion rate, search-friendliness and crawlability of site content, PR and social media.

Business Intelligence

Customize Google Data Studio dashboards that update automatically so that stakeholders at Ritchey can view performance of campaigns, impression share, website traffic, and onsite events. and analyze trends in real-time across marketing channels.

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