Customer Engagement & Retention
Like any relationship, gaining a customer’s trust takes time. From the first interaction to conversion, your brand needs more than a single ad to earn loyalty. Prior behavior is the best indicator of future behavior. Past purchasers and people on your email list are the most likely to convert and tell others about your brand. Using relevant and compelling on-brand content, we help you convert customers into high-value, lifetime brand evangelists.
"...helped us stay in touch with our customers and attract new ones.”
“Relaunching after being closed because of the pandemic was a big hill to climb. Working with Foghorn on building a more intentional and more modern email program has helped us stay in touch with our customers and attract new ones.”
Chief Creative Officer, Knot Springs
Email can be one of the most cost-effective and profitable online marketing channels for brand messaging and promotions. We start by presenting a comprehensive audit of your existing email structure alongside corresponding recommendations for A/B testing, template updates, and ongoing enhancements. Then we outline an email automation strategy to complement existing newsletters and eblast efforts. When on-brand and engaging, automations are an incredibly cost-effective, timely, and hands-off method for increasing customer retention and brand visibility.
SMS, or text message, marketing has become a critical channel and an immediate customer connection point for brand awareness, engagement, and conversion. Whether your brand is already using SMS marketing or just getting started, our team sets you up for success through the implementation of best practices, A/B tests, and campaign optimizations.