Outdoor Digital Marketing Agency
Digital Expertise for an Analog World
Digital by Design. Outdoor by Nature.
There are a lot of marketing agencies out there; yet we’re the only digital-first team specializing in D2C ecommerce for Outdoor Brands.
Our Paid Social Experts + Your In-House Team
To be effective, Social Media campaigns require seamless collaboration between brand, creative, and digital teams. As a Paid Social Agency, our experts will work alongside your in-house marketing team to amplify your brand’s message across platforms like Facebook, Instagram, LinkedIn, Snapchat, and Pinterest.
On-Brand SEO That Drives Ecommerce Revenue
A lot of Outdoor Marketing Agencies claim to have solutions for your SEO woes; but can they prove it? Our Portland SEO experts have mountains of case studies and references showcasing their adept skills. Here’s our secret: We work closely alongside your in-house team to define keyword strategies, build out custom dashboards, design landing pages, and implement efficient fixes. Sounds pretty savvy, huh? Give us a few month’s we’ll take your on-brand SEO strategy to new summits of organic search rankings, traffic, and revenue.
Profitable PPC Campaigns That Reach & Engage
Successful paid search and comparison campaigns come from understanding what content appeals to your target audience. Luckily, we know your customers better than most because, well, their needs are our needs, too! As professional and recreational outdoor enthusiasts, we use our clients’ products every day to draw inspiration and fuel authentic, creative approaches for connecting to your brands’ ideal demographic.
Outdoor Brand Partners(Past & Present)
online marketing case studies
Big Wins for Foghorn’s Outdoor Brand Partners
Topping Organic Search Results with White Hat SEO Landing Pages
Well known for their Australian Outback style, Conner Hats needed help creating awareness and driving traffic to the other hat categories sold on their website. Foghorn Labs developed a strategy to increase organic traffic from relevant non-brand searches by enriching existing collections pages with long-form, keyword-rich content. Starting in January 2018, we optimized 3 category pages per month, reaching a total of 50 by June 2019. The results were outstanding across the board. From January 2018 to December 2019, the number of keywords ranking in the top three positions increased by 910%, new users increased by 98%, transactions increased by 118%, and revenue increased by 113%.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Stomping the Landing in Peak Season
No matter how successful the brand, or how innovative the product line, the seasonal nature of the snowsports industry is unavoidable. Mother nature is a fickle business partner who requires brands like TREW to maximize every opportunity during peak season to cushion slower sales during the warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.
"...cornerstone of Rumpl's online strategy since day 1."
“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
"...friendly, professional, responsive, and full of good ideas."
“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”
Founder, Trew Gear
"...instrumental in helping us strategize, plan, and execute campaigns..."
“Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.”
D2C Marketing, GU Energy
"Foghorn is our secret weapon!"
“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”
Founder, Machines For Freedom
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
“The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel…results we would not believe if we hadn’t experienced them.”
President, Showers Pass
"...the most profitable component of our online strategy."
Former Marketing & Ecommerce Manager, Mission Workshop
Our Core Team
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.
PARTNER // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.
DATA ANALYTICS MANAGER
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.
HEAD OF CUSTOMER SUCCESS
HEAD OF CONTENT MARKETING
Before Foghorn, Nolan garnered 5 and half years of retail management experience in the outdoor apparel space while simultaneously obtaining a formal education in Marketing. Look for Nolan at the local bouldering gym or sprinting to PR a Strava segment.
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.
PAID MEDIA SPECIALIST
SENIOR DIGITAL MARKETING MANAGER
ENGAGEMENT MARKETING MANAGER
CHIEF BARKETING OFFICER