Outdoor Digital Marketing Agency
Digital Expertise for an Analog World
Digital by Design. Outdoor by Nature.
There are a lot of marketing agencies out there; yet we’re the only digital-first team specializing in D2C ecommerce for Outdoor Brands.
Our Paid Social Experts + Your In-House Team
To be effective, Social Media campaigns require seamless collaboration between brand, creative, and digital teams. As a Paid Social Agency, our experts will work alongside your in-house marketing team to amplify your brand’s message across platforms like Facebook, Instagram, LinkedIn, Snapchat, and Pinterest.
On-Brand SEO That Drives Ecommerce Revenue
A lot of Outdoor Marketing Agencies claim to have solutions for your SEO woes; but can they prove it? Our Portland SEO experts have mountains of case studies and references showcasing their adept skills. Here’s our secret: We work closely alongside your in-house team to define keyword strategies, build out custom dashboards, design landing pages, and implement efficient fixes. Sounds pretty savvy, huh? Give us a few month’s we’ll take your on-brand SEO strategy to new summits of organic search rankings, traffic, and revenue.
Profitable PPC Campaigns That Reach & Engage
Successful paid search and comparison campaigns come from understanding what content appeals to your target audience. Luckily, we know your customers better than most because, well, their needs are our needs, too! As professional and recreational outdoor enthusiasts, we use our clients’ products every day to draw inspiration and fuel authentic, creative approaches for connecting to your brands’ ideal demographic.
Outdoor Brand Partners
(Past & Present)
online marketing case studies
Big Wins for Foghorn’s Outdoor Brand Partners
Topping Organic Search Results with White Hat SEO Landing Pages
Well known for their Australian Outback style, Conner Hats needed help creating awareness and driving traffic to the other hat categories sold on their website. Foghorn Labs developed a strategy to increase organic traffic from relevant non-brand searches by enriching existing collections pages with long-form, keyword-rich content. Starting in January 2018, we optimized 3 category pages per month, reaching a total of 50 by June 2019. The results were outstanding across the board. From January 2018 to December 2019, the number of keywords ranking in the top three positions increased by 910%, new users increased by 98%, transactions increased by 118%, and revenue increased by 113%.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Stomping the Landing in Peak Season
No matter how successful the brand, or how innovative the product line, the seasonal nature of the snowsports industry is unavoidable. Mother nature is a fickle business partner who requires brands like TREW to maximize every opportunity during peak season to cushion slower sales during the warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.
Our Core Team
Adam Lewis
FOUNDER
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.
Alex Mayan
PARTNER // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.
Jane Oh
DATA ANALYTICS MANAGER
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.
Michelle Chambers
HEAD OF CUSTOMER SUCCESS
Nolan Rogerson
HEAD OF CONTENT MARKETING
Before Foghorn, Nolan garnered 5 and half years of retail management experience in the outdoor apparel space while simultaneously obtaining a formal education in Marketing. Look for Nolan at the local bouldering gym or sprinting to PR a Strava segment.
Michael Lawrence
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.
Jessica Johnson
PAID MEDIA SPECIALIST
Katie Sherman
SENIOR DIGITAL MARKETING MANAGER
Zac Andersson
ENGAGEMENT MARKETING MANAGER
Harper Swift
CHIEF BARKETING OFFICER
