by FHL | Jul 6, 2022 | Email Marketing, FOGBLOG, Lead Generation
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
by Adam Lewis | Jun 9, 2022 | Digital Media, FOGBLOG, Google Ads, Meta Ads, Paid Social
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
by Adam Lewis | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Media Buying, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising
Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms Ad Tech’s Buzzword of the Year The term “programmatic” is approaching “big data” in the marketing buzzword vernacular of overused marketing buzzwords. It has a tendency to...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Mobile Trends, Search Engine Marketing (SEM)
Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it’s a good idea to upgrade on your own rather than wait for...
