A Vision For The Evolution of Programmatic Advertising

by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Integrated Marketing, Media Buying, Programmatic Advertising, Retargeting (Remarketing)

How can programmatic evolve to meet the needs of modern marketers?   The “black box” approach to programmatic advertising may work for less-savvy advertisers or those who prefer a hands-off approach, but platforms need to evolve to meet the demands of more...

Programmatic Ad Campaign Fraud Prevention and Attribution Models

by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Google Analytics, Google Display Network, Integrated Marketing, Retargeting (Remarketing)

The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements.   This second post takes a deeper dive into some of...

Programmatic Ad Campaigns are Only as Intelligent as the People Running Them

by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Google Analytics, Integrated Marketing, Online Marketing Intelligence

Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms   Ad Tech’s Buzzword of the Year   The term “programmatic” is approaching “big data” in the vocabulary of overused marketing buzzwords. It has a tendency to...

5 Pitfalls of Remarketing and How to Avoid Them

by Adam Lewis | Jun 20, 2016 | AdWords, Display Advertising, Fogblog, Google Display Network, Retargeting (Remarketing)

What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought?  You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...

A New Breed of Agency Collaboration in Portland’s SE Waterfront

by Adam Lewis | Jun 7, 2016 | Fogblog, Integrated Marketing, Media, Outdoor Industry, PDX Digital

Collaboration trumps outsourcing as local specialty agencies evolve the model   Three Portland-based agencies, ECHOS Communications, Foghorn Labs, and Cascade Web Development have joined forces to create a collaborative agency partnership servicing local,...