by Adam Lewis | Sep 22, 2018 | AdWords, Fogblog, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Integrated Marketing, Media Buying, Programmatic Advertising, Retargeting (Remarketing)
How can programmatic evolve to meet the needs of modern marketers? The “black box” approach to programmatic advertising may work for less-savvy advertisers or those who prefer a hands-off approach, but platforms need to evolve to meet the demands of more...
by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Google Analytics, Google Display Network, Integrated Marketing, Retargeting (Remarketing)
The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements. This second post takes a deeper dive into some of...
by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Google Analytics, Integrated Marketing, Online Marketing Intelligence
Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms Ad Tech’s Buzzword of the Year The term “programmatic” is approaching “big data” in the vocabulary of overused marketing buzzwords. It has a tendency to...
by Adam Lewis | Jun 20, 2016 | AdWords, Display Advertising, Fogblog, Google Display Network, Retargeting (Remarketing)
What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought? You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...
