by Adam Lewis | Nov 26, 2019 | Digital Media, Fogblog, Online Shopping, Outdoor Industry
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...
by Adam Lewis | Jul 23, 2019 | Community Engagement, Fogblog, Outdoor Industry, Social Media Promotions
Growing revenue and market share through like-minded partnerships. Hosted by Marcus Colombano of Pineapple SF among the towering Redwoods of Camp Navarro, I joined Phil Otto of Otto Design Group, and Farzad Sharif of Airbnb Experiences, to discuss what...
by Adam Lewis | Jul 19, 2019 | Fogblog, Integrated Marketing, Outdoor Industry
From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday...
by Adam Lewis | Jul 16, 2019 | Digital Media, Fogblog, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Uncategorized
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
by Adam Lewis | Sep 22, 2018 | Fogblog, Google Ads, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
