Digital Marketing Trends in 2020 and What to Watch For in 2021

As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...

Programmatic Click Fraud and Attribution Models

The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements.   This second post takes a deeper dive into some of...

Converting Web Traffic Into Customers – Omnichannel Trends in the Outdoor Industry

We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
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