by Adam Lewis | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, Fogblog, Google Ads, Integrated Marketing, Media Buying, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Adam Lewis | Sep 29, 2015 | Fogblog, Integrated Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
Ask most marketing execs what they consider online public relations and you’ll probably hear activities that include “PR Newswire submissions” and “sending Bloggers free stuff.” While this view may have been the reality five years...
by Adam Lewis | Sep 29, 2015 | Fogblog, Search Engine Optimization (SEO)
Since November of 2011 Google has been releasing a monthly blog post summarizing the major changes they are (or will soon be) rolling out. Their February post stands out in both size and scope. The 40 changes represent a record while impacting everything from local...
