by Adam Lewis | Feb 27, 2020 | Ecommerce Optimization, FOGBLOG, Mobile Trends
One of the many wonderful aspects of the internet is that it is open and accessible to everyone. In 2016, access to the internet was declared a basic human right by the Human Rights Council of the United Nations General Assembly. We now hold internet access to very...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Mobile Trends, Search Engine Marketing (SEM)
Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it’s a good idea to upgrade on your own rather than wait for...
