by Adam Lewis | Sep 22, 2018 | Fogblog, Google Ads, Outdoor Industry, Search Engine Marketing (SEM)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
by Adam Lewis | Jun 20, 2016 | Display Advertising, Fogblog, Google Ads, Google Display Network, Retargeting (Remarketing)
What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought? You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, Fogblog, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Fogblog, Google Ads, Google Analytics, Integrated Marketing, Outdoor Industry, Retargeting (Remarketing)
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three real-world examples of how outdoor brands developed...
by Adam Lewis | Sep 29, 2015 | Fogblog, Google Ads, Mobile Trends, Search Engine Marketing (SEM)
Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it’s a good idea to upgrade on your own rather than wait for...
by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, Fogblog, Google Ads, Google Merchant Center Feeds, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Product Listing Ads (PLAs), Retargeting (Remarketing)
An unofficial look at AdWords, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association: Led by former...
