by Nolan Rogerson | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, Facebook Ads, Fogblog, Google Ads, Integrated Marketing, Media Buying, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Nolan Rogerson | Nov 23, 2020 | Community Engagement, Comparison Shopping Engines, Digital Media, Ecommerce Optimization, Facebook Ads, Fogblog, Google Ads, Integrated Marketing, Media Buying
2020 has been a year of firsts and uncertainties, but one thing that has become abundantly clear is the importance of a strong eCommerce presence for consumer-focused brands. With more and more competition vying for every ad impression over the holiday season, the...
by Adam Lewis | Sep 22, 2018 | Fogblog, Google Ads, Outdoor Industry, Search Engine Marketing (SEM)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
by Adam Lewis | Jun 20, 2016 | Display Advertising, Fogblog, Google Ads, Google Display Network, Retargeting (Remarketing)
What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought? You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, Fogblog, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Fogblog, Google Ads, Google Analytics, Integrated Marketing, Outdoor Industry, Retargeting (Remarketing)
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three real-world examples of how outdoor brands developed...
