by Adam Lewis | Jun 9, 2022 | Digital Media, FOGBLOG, Google Ads, Meta Ads, Paid Social
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
by Adam Lewis | Nov 24, 2021 | Digital Media, Display Advertising, FOGBLOG, Google Ads, Meta Ads, Online Shopping, Outdoor Industry, Paid Social
Here at Foghorn, we’ve been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like...
by Adam Lewis | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Media Buying, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Adam Lewis | Nov 23, 2020 | Community Engagement, Comparison Shopping Engines, Digital Media, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Media Buying, Meta Ads
2020 has been a year of firsts and uncertainties, but one thing that has become abundantly clear is the importance of a strong eCommerce presence for consumer-focused brands. With more and more competition vying for every ad impression over the holiday season, the...
by Adam Lewis | Sep 22, 2018 | FOGBLOG, Google Ads, Outdoor Industry, Search Engine Marketing (SEM)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
by Adam Lewis | Jun 20, 2016 | Display Advertising, FOGBLOG, Google Ads, Google Display Network, Retargeting (Remarketing)
What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought? You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...
