by Adam Lewis | Nov 24, 2021 | Digital Media, Display Advertising, Facebook Ads, Fogblog, Google Ads, Online Shopping, Outdoor Industry, Paid Social
Here at Foghorn, we’ve been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like...
by Nolan Rogerson | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, Facebook Ads, Fogblog, Google Ads, Integrated Marketing, Media Buying, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Nolan Rogerson | Nov 26, 2019 | Digital Media, Fogblog, Online Shopping, Outdoor Industry
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...
by Adam Lewis | Jul 23, 2019 | Community Engagement, Fogblog, Outdoor Industry, Paid Social
Growing revenue and market share through like-minded partnerships. Hosted by Marcus Colombano of Pineapple SF among the towering Redwoods of Camp Navarro, I joined Phil Otto of Otto Design Group, and Farzad Sharif of Airbnb Experiences, to discuss what...
by Adam Lewis | Jul 19, 2019 | Fogblog, Integrated Marketing, Outdoor Industry
From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday Bikes, Caleb...
by Adam Lewis | Jul 16, 2019 | Digital Media, Fogblog, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
