by FHL | Mar 26, 2024 | FOGBLOG, Online Shopping, Outdoor Industry, Search Engine Marketing (SEM)
Should You Advertise On Amazon? Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting millions of people actively seeking new products and brands that fit...
by FHL | Feb 15, 2024 | Digital Media, FOGBLOG, Outdoor Industry, Paid Social
In the vast world of social media marketing, TikTok has emerged as a powerhouse platform, captivating over a billion monthly active users with its short-form video content and unparalleled engagement rates. As brands scramble to harness the potential of this platform,...
by FHL | Aug 22, 2023 | FOGBLOG, Lead Generation, Outdoor Industry, Search Engine Optimization (SEO)
A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...
by FHL | May 24, 2023 | FOGBLOG, Online Shopping, Outdoor Industry
Kick off summer on the right foot with deals from Foghorn’s amazing partners! Foghorn Labs Brand Partner Memorial Day Deals: BOTE – 15% Off Breeze Paddle Boards Burley – 20% Off Sitewide (some restrictions apply) iKamper – Free...
by Cassidy Olsen-Shults | Nov 23, 2022 | FOGBLOG, Online Shopping, Outdoor Industry
In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer...
by Adam Lewis | Nov 24, 2021 | Digital Media, Display Advertising, FOGBLOG, Google Ads, Meta Ads, Online Shopping, Outdoor Industry, Paid Social
Here at Foghorn, we’ve been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like...
