Digital Marketing Trends in 2020 and What to Watch For in 2021

As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...

Converting Web Traffic Into Customers – Omnichannel Trends in the Outdoor Industry

We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...

Three Google Marketing Platforms Crucial to Outdoor Retailers

An unofficial look at AdWords, Product Listing Ads and Google+ Local     This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association:   Led by former...
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