Converting Web Traffic Into Customers – Omnichannel Trends in the Outdoor Industry

We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...

Three Google Marketing Platforms Crucial to Outdoor Retailers

An unofficial look at AdWords, Product Listing Ads and Google+ Local     This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association:   Led by former...

Ten Tips to Improve the Performance of Google Product Listing Ads

In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who are already running Product Listing Ads (PLAs) and looking to...
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