by FHL | Jul 21, 2021 | Digital Media, Ecommerce Optimization, Fogblog, Integrated Marketing
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...
by Adam Lewis | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, Fogblog, Google Ads, Integrated Marketing, Media Buying, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Adam Lewis | Nov 23, 2020 | Community Engagement, Comparison Shopping Engines, Digital Media, Ecommerce Optimization, Fogblog, Google Ads, Integrated Marketing, Media Buying, Meta Ads
2020 has been a year of firsts and uncertainties, but one thing that has become abundantly clear is the importance of a strong eCommerce presence for consumer-focused brands. With more and more competition vying for every ad impression over the holiday season, the...
by Adam Lewis | Jul 15, 2020 | Community Engagement, Digital Media, Ecommerce Optimization, Fogblog
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
by Adam Lewis | Feb 27, 2020 | Ecommerce Optimization, Fogblog, Mobile Trends
One of the many wonderful aspects of the internet is that it is open and accessible to everyone. In 2016, access to the internet was declared a basic human right by the Human Rights Council of the United Nations General Assembly. We now hold internet access to very...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, Fogblog, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
