by Adam Lewis | Nov 26, 2019 | Digital Media, Fogblog, Online Shopping, Outdoor Industry
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...
by Adam Lewis | Jul 16, 2019 | Digital Media, Fogblog, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Uncategorized
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
by Adam Lewis | Jun 7, 2016 | Digital Media, Fogblog, Integrated Marketing, Outdoor Industry, PDX Digital
Collaboration trumps outsourcing as local specialty agencies evolve the model Three Portland-based agencies, ECHOS Communications, Foghorn Labs, and Cascade Web Development have joined forces to create a collaborative agency partnership servicing local,...
by Adam Lewis | Sep 29, 2015 | Digital Media, Fogblog, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital
While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...
