by FHL | Feb 27, 2024 | Digital Media, FOGBLOG, Integrated Marketing, Lead Generation
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
by FHL | Feb 23, 2024 | Digital Media, Email Marketing, FOGBLOG, Lead Generation
What is online lead generation? In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
by FHL | Feb 15, 2024 | Digital Media, FOGBLOG, Outdoor Industry, Paid Social
In the vast world of social media marketing, TikTok has emerged as a powerhouse platform, captivating over a billion monthly active users with its short-form video content and unparalleled engagement rates. As brands scramble to harness the potential of this platform,...
by Adam Lewis | Jun 9, 2022 | Digital Media, FOGBLOG, Google Ads, Meta Ads, Paid Social
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
by Adam Lewis | Nov 24, 2021 | Digital Media, Display Advertising, FOGBLOG, Google Ads, Meta Ads, Online Shopping, Outdoor Industry, Paid Social
Here at Foghorn, we’ve been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like...
by FHL | Jul 21, 2021 | Digital Media, Ecommerce Optimization, FOGBLOG, Integrated Marketing
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...