Knot Springs


Health & Wellness


Paid Media, Automated Email, Business Intelligence


Knot Springs is Portland, Oregon’s wellness social club situated in the heart of the Burnside Bridgehead, that redefines the traditional spa and fitness experience. Inspired by the rejuvenating power of nature, the club offers an immersive, holistic approach to well-being. Knot Springs’ innovative experiences encompass fitness, yoga, personal training, massage, skin care, and contrast bathing in their distinctive soaking pools, all while taking in the best views of the cityscape. Their dynamic programs and thoughtfully designed spaces inspire physical, mental, and social wellness, inviting members and guests to ‘tune in by tuning out,’ embracing a balanced, healthful lifestyle in a modern, community-oriented setting.

Scope of Work with
Knot Springs

Paid Media

Elevate visibility for Knot Springs' broad wellness offerings through adept paid media strategies, tailoring campaigns to reflect the unique interests of each demographic segment. Harness the power of diversity in copy and content to engage, inspire, and connect more effectively with our audience.

Automated Email

Reevaluate existing email strategies, identifying avenues for growth and potential opportunities. Segment user lists based on distinct customer personas, wellness product categories, and targets for audience growth. Develop innovative automated email sequences that not only augment email revenue through improved conversion rates but also foster reconnection with past patrons, aiming to nourish their lifelong wellness journey and convert them into passionate brand advocates.

Business Intelligence

Customize Google Data Studio dashboards to update automatically, empowering Knot Springs stakeholders to monitor campaign performance, impression shares, website traffic, and on-site events in real-time. This functionality serves to further enable real-time trend analysis across various marketing channels, keeping the pulse of our wellness-focused initiatives.
Relaunching after being closed because of the pandemic was a big hill to climb. Working with Foghorn on building a more intentional and more modern email program has helped us stay in touch with our customers and attract new ones.
Benji Wagner

Chief Creative Officer, Knot Springs

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