Portland Digital Marketing Agency
Looking for an agency with big city experience and expertise, a dedication to craft, and the easy, approachable vibe of an outdoor town? Look no further.
What sets us apart?
We left our corporate gigs to start Foghorn Labs with the goal of helping brands grow eCommerce revenue while developing a more direct relationship with customers.
For its size, Portland has more than its share of marketing and advertising agencies. Foghorn Labs is Portland’s only digital-first marketing agency focused on D2C eCommerce for Outdoor and Active Lifestyle brands. With teams in Portland’s Alberta Arts District and Bend’s Northwest Crossing neighborhood, we’re able to tap into the energy and creativity of the metro area while enjoying the endless possibilities for adventure in the wilds of the Pacific Northwest.


Hiring a Portland Digital Marketing Agency vs Offshoring
Offshore digital marketing agencies and consultants will never understand your brand the way we do. Collaborating locally allows us to sit alongside your team face-to-face. We’ll whiteboard ideas, review historical performance, discuss industry trends, and collectively arrive at the most on-brand, effective strategy for authentically engaging your target market. Our Portland digital marketing experts can help boost your brand’s performance, so drop us a line (no long-distance calls or time zone calculations required.)
Your Outdoor Brand Needs an Outdoor Digital Marketing Agency
There are lots of digital marketing agencies out there, but most of them lack Foghorn Labs’ true passion for the outdoor industry. As customers for most of the outdoor brands we work with, our outdoor industry marketing agency understands your audience, what they want, and how they engage better than anyone. If you’re looking for a Portland digital marketing agency that embodies the work hard/play hard mentality, give us a call. We look forward to helping grow your business.
Our Paid Social & Paid Search Marketing Agency and Your In-House Team
To be effective, social media and paid search campaigns require seamless collaboration between brand, creative, and digital teams. Whether your brand is looking to grow your Facebook advertising, Google ads campaigns, or reach into new social outlets, our experts will work alongside your in-house marketing team to amplify your brand’s message across all relevant social platforms.
Portland Brands Who Have Enlisted Our Digital Marketing Services:
Below are some of the top active and outdoor brands based in Portland, Oregon that we’ve had the pleasure of partnering with over the years. The success of these and other partnerships have contributed to Foghorn being recognized as one of the top digital marketing agencies in Portland.














INTEGRATED marketing case studies
A Few Of Our Best Local Client Results

Stomping the Landing in Peak Season
No matter how successful the brand, or how innovative the product line, the seasonal nature of the snowsports industry is unavoidable. Mother nature is a fickle business partner who requires brands like TREW to maximize every opportunity during peak season to cushion slower sales during the warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.

Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Our Core Team

Adam Lewis
FOUNDER / CEO
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.

Michael Lawrence
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.

Michelle Chambers
HEAD OF CUSTOMER SUCCESS

Katie Sherman
SENIOR DIGITAL MARKETING MANAGER

Zak Anderson
ENGAGEMENT MARKETING MANAGER

Mathew Perrow
SEO MANAGER

Noah Wilskey
DIGITAL MARKETING MANAGER

Jessica Johnson
PAID MEDIA MANAGER

Cassidy Olsen-Shults
PAID MEDIA SPECIALIST

Kai Jeffery
PAID MEDIA COORDINATOR

Phil Sarnoff
BUSINESS OPERATIONS MANAGER

This Could Be You?
YET TO BE DECIDED