Portland Digital Marketing Agency
Guiding brands towards D2C eCommerce growth
What sets us apart?
We left our corporate gigs to start Foghorn Labs with the goal of helping brands grow eCommerce revenue while developing a more direct relationship with customers.
Hiring a Portland SEO Company vs Offshoring
Offshore SEO consultants will never understand your brand the way we do. Collaborating locally allows us to sit alongside your team face-to-face; We’ll whiteboard ideas, review historical performance, discuss industry trends, and collectively arrive at the most on-brand, effective strategy for authentically engaging your target market. If you’re looking for Portland SEO experts to boost your search engine traffic, drop us a line (no long-distance calls or time zone calculations required.)
How a Portland PPC Company Benefits Your Brand
While some agencies chose to virtually manage PPC campaigns, we intentionally cultivated a team of performance marketing mavens at our office in Portland’s Alberta Arts District so we can visit our clients in-person! By getting a first-hand look at your retail locations and operations, we’re able to gain insights into products and target demographics that cannot be achieved virtually. As a result, these in-person meetings have sparked some of our most successful campaigns and strategies.
Our Social Media Agency and Your In-House Team
To be effective, Social Media campaigns require seamless collaboration between brand, creative, and digital teams. As a Portland Paid Social Agency, our experts will work alongside your in-house marketing team to amplify your brand’s message across all relevant social platforms.
Clients Who Have Enlisted Our DIGITAL Marketing Services – Portland:
Below are some of the top active and outdoor brands based in Portland, Oregon that we’ve had the pleasure of partnering with over the years.
"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."
“The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel…results we would not believe if we hadn’t experienced them.”
President, Showers Pass
"...cornerstone of Rumpl's online strategy since day 1."
“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
"...friendly, professional, responsive, and full of good ideas."
“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”
Founder, Trew Gear
INTEGRATED marketing case studies
A Few Of Our Best Local Client Results
Stomping the Landing in Peak Season
No matter how successful the brand, or how innovative the product line, the seasonal nature of the snowsports industry is unavoidable. Mother nature is a fickle business partner who requires brands like TREW to maximize every opportunity during peak season to cushion slower sales during the warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Our Core Team
At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad&Co, HippyTree, FlyLow, and BMW.
Partner // CTO
He has spoken at several industry events on the topics of data science, digital marketing, and social media analytics. Previously, Alex worked as data science and visualization lead at an IT technology solutions company. With Foghorn Labs, he owns the SEO, automation, reporting, data visualization, email, and consumer behavioral analytics business lines. Outside of work, Alex enjoys climbing, board & card games, testing out client gear, and attending concerts and comedy shows.
SENIOR DIGITAL MARKETING ANALYST
Jane is always eager to take on new challenges, which span from developing new reporting visualizations, tracking pixel implementations, and even developing web pages when the situation presents itself. Outside of work, Jane enjoys hikes, movies, and walking her dog.
HEAD OF CUSTOMER SUCCESS
CONTENT MARKETING MANAGER
Before Foghorn, Nolan garnered 5 and half years of retail management experience in the outdoor apparel space while simultaneously obtaining a formal education in Marketing. Look for Nolan at the local bouldering gym or sprinting to PR a Strava segment.
HEAD OF PAID MEDIA
Prior to joining Foghorn Labs, Michael worked at several agencies specializing in developing comprehensive paid search strategies for both B2B and B2C customers. Michael has worked with a wide variety of clients ranging from higher education, law and tech but he is most excited about helping brands grow their digital footprint in their respective industry.
In his free time, you can find Michael on his bicycle, in the weight room or experimenting in the kitchen.
DIGITAL MARKETING ASSOCIATE
DIGITAL MARKETING COORDINATOR
DIGITAL MARKETING MANAGER