by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital Agency
While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...
by Adam Lewis | Sep 29, 2015 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social
Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality of each platform. In this post, I will take you through...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Search Engine Marketing (SEM)
One of the most common questions we get from clients is: “if we can secure additional PPC budget, where should it be allocated?” Pay per click (PPC) channels capable of generating a low cost per sale have limited traffic. As a result, growing...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Ads, Google Analytics, Integrated Marketing, Outdoor Industry, Retargeting (Remarketing)
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three real-world examples of how outdoor brands developed...
by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Product Listing Ads (PLAs), Retargeting (Remarketing)
An unofficial look at Google Ads, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association: Led by...
