by Cassidy Olsen-Shults | Nov 23, 2022 | Fogblog, Online Shopping, Outdoor Industry
In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer...
by Adam Lewis | Nov 24, 2021 | Digital Media, Display Advertising, Fogblog, Google Ads, Meta Ads, Online Shopping, Outdoor Industry, Paid Social
Here at Foghorn, we’ve been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment, 2021 has been full of highs, lows, and unknowns. Kind of like...
by Adam Lewis | Sep 10, 2020 | Community Engagement, Digital Media, Fogblog, Meta Ads, Online Shopping, Paid Social
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands selling direct to consumer (DTC) online was announced on August 25th...
by Adam Lewis | Nov 26, 2019 | Digital Media, Fogblog, Online Shopping, Outdoor Industry
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...
by Adam Lewis | Jul 16, 2019 | Digital Media, Fogblog, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
by Adam Lewis | Sep 29, 2015 | Digital Media, Fogblog, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital Agency
While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...
