by Adam Lewis | Feb 27, 2020 | Ecommerce Optimization, FOGBLOG, Mobile Trends
One of the many wonderful aspects of the internet is that it is open and accessible to everyone. In 2016, access to the internet was declared a basic human right by the Human Rights Council of the United Nations General Assembly. We now hold internet access to very...
by Adam Lewis | Jul 23, 2019 | Community Engagement, FOGBLOG, Outdoor Industry, Paid Social
Growing revenue and market share through like-minded partnerships. Hosted by Marcus Colombano of Pineapple SF among the towering Redwoods of Camp Navarro, I joined Phil Otto of Otto Design Group, and Farzad Sharif of Airbnb Experiences, to discuss what...
by Adam Lewis | Jul 19, 2019 | FOGBLOG, Integrated Marketing, Outdoor Industry
From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday Bikes, Caleb...
by Adam Lewis | Jul 16, 2019 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
by Adam Lewis | Sep 22, 2018 | FOGBLOG, Google Ads, Outdoor Industry, Search Engine Marketing (SEM)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Integrated Marketing, Media Buying, Programmatic Advertising, Retargeting (Remarketing)
How can programmatic evolve to meet the needs of modern marketers? The “black box” approach to programmatic advertising may work for less-savvy advertisers or those who prefer a hands-off approach, but platforms need to evolve to meet the demands of more experienced...
