by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Display Network, Retargeting (Remarketing)
Ad targeting algorithms have become frighteningly accurate. Unfortunately, these algorithms still don’t do a great job of interpreting context, especially when it comes to sensitive topics. Take the example below. Remington Firearms is...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital Agency
While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...
by Adam Lewis | Sep 29, 2015 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social
Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality of each platform. In this post, I will take you through specific...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Analytics, Retargeting (Remarketing)
If you use Google Analytics to manage remarketing lists and have recently upgraded to Universal Analytics, you may have since noticed a steady decline in impressions. Fortunately, the fix may be simpler than you think. With Classic Analytics (ga.js),...
