by Adam Lewis | Jul 15, 2020 | Community Engagement, Digital Media, Ecommerce Optimization, Fogblog
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
by Adam Lewis | Jun 12, 2020 | Community Engagement, Fogblog, PDX Digital Agency
Over the past two weeks, we paused our activities on social media to show solidarity for the Black Lives Matter movement, and to take time to listen, learn, and reflect on what we can do as a team to help end systemic racism in our country. Silence is complicity and...
by Adam Lewis | Feb 27, 2020 | Ecommerce Optimization, Fogblog, Mobile Trends
One of the many wonderful aspects of the internet is that it is open and accessible to everyone. In 2016, access to the internet was declared a basic human right by the Human Rights Council of the United Nations General Assembly. We now hold internet access to very...
by Adam Lewis | Nov 26, 2019 | Digital Media, Fogblog, Online Shopping, Outdoor Industry
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...
by Adam Lewis | Jul 23, 2019 | Community Engagement, Fogblog, Outdoor Industry, Paid Social
Growing revenue and market share through like-minded partnerships. Hosted by Marcus Colombano of Pineapple SF among the towering Redwoods of Camp Navarro, I joined Phil Otto of Otto Design Group, and Farzad Sharif of Airbnb Experiences, to discuss what...
