by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Product Listing Ads (PLAs), Retargeting (Remarketing)
An unofficial look at Google Ads, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association: Led by...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Search Engine Optimization (SEO)
Since November of 2011 Google has been releasing a monthly blog post summarizing the major changes they are (or will soon be) rolling out. Their February post stands out in both size and scope. The 40 changes represent a record while impacting everything from local...