Brand Imposter Websites Lure Consumers With Deep Discounts

by Adam Lewis | Sep 22, 2018 | FOGBLOG, Google Ads, Outdoor Industry, Search Engine Marketing (SEM)

Brands and buyers beware.   Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...

A New Breed of Agency Collaboration in Portland’s SE Waterfront

by Adam Lewis | Jun 7, 2016 | Digital Media, FOGBLOG, Integrated Marketing, Outdoor Industry, PDX Digital Agency

Collaboration trumps outsourcing as local specialty agencies evolve the model   Three Portland-based agencies, ECHOS Communications, Foghorn Labs, and Cascade Web Development have joined forces to create a collaborative agency partnership servicing local,...

Converting Web Traffic Into Customers – Omnichannel Trends in the Outdoor Industry

by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)

We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...

Specialty Outdoor Retail Stores Still Have a Place in a Digital World

by Adam Lewis | Sep 29, 2015 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital Agency

While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...

Six Active Lifestyle Brands Doing Social Media Right

by Adam Lewis | Sep 29, 2015 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social

Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality of each platform. In this post, I will take you through specific...

Six Reasons Why Foghorn Labs Expanded to Portland

by Adam Lewis | Sep 29, 2015 | FOGBLOG, Outdoor Industry, PDX Digital Agency

“Did you not get enough rain in San Francisco?”   This is how a Bay Area friend reacted when I mentioned we were moving our main office from San Francisco to Portland. The literal answer would be “yes” since most of California has been in and out of drought for...