Cyber Week – A Worldwide eCommerce Phenomenon

Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no surprise that Cyber Monday 2019 is estimated to set a new record of $9.4 billion in online sales. 

In an effort to stand out from the crowd and maximize holiday revenue, many brands are moving towards extending promotions from Thanksgiving through Cyber Monday, and even into the following week. In 2018, the Thanksgiving weekend (Thanksgiving Day through Cyber Monday) recorded an astonishing $24.2 billion in online sales. This shift towards “Cyber Week” has a lot of advantages for online retailers and appears to be a trend that’s here to stay.

Cyber Week promotions are no longer just a US thing. After all, bargain hunting has a universal appeal to consumers. According to a 2018 Hult Business School study, global interest in Black Friday has risen by an average of 117% YoY across the last 5 years. 

Outdoor and active lifestyle brands are no strangers to running eCommerce promos over the holidays. This year, some of the best brands in the space are putting their own spin on Cyber Week by offering some heavy-hitting deals. One perk of working with so many awesome brand partners is that we get to test out the latest and greatest gear outside the office to enhance the activities we love. Take our word for it that these products are worth a try. Here’s a sneak peek at this year’s Cyber Week deals from our brand partners.