by Adam Lewis | Jun 9, 2022 | Digital Media, FOGBLOG, Google Ads, Meta Ads, Paid Social
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
by Adam Lewis | Jul 15, 2020 | Community Engagement, Digital Media, Ecommerce Optimization, FOGBLOG
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
by Adam Lewis | Jun 12, 2020 | Community Engagement, FOGBLOG, PDX Digital Agency
Over the past two weeks, we paused our activities on social media to show solidarity for the Black Lives Matter movement, and to take time to listen, learn, and reflect on what we can do as a team to help end systemic racism in our country. Silence is complicity and...
by Adam Lewis | Sep 29, 2015 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital Agency
While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...
by Adam Lewis | Sep 29, 2015 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social
Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality of each platform. In this post, I will take you through...
