by Cassidy Olsen-Shults | Nov 23, 2022 | Fogblog, Online Shopping, Outdoor Industry
In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer...
by FHL | Jul 21, 2021 | Digital Media, Ecommerce Optimization, Fogblog, Integrated Marketing
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...
by Adam Lewis | Jul 15, 2020 | Community Engagement, Digital Media, Ecommerce Optimization, Fogblog
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
