In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer confidence, and increased price sensitivity due to economic uncertainty. Building on the momentum of 2021, these factors have driven brands to discount deeper and earlier than ever before, with major industry leaders starting sales as early as October.
The Foghorn team has been busy working with our brand partners to keep them informed on best practices as industry trends have evolved this year. We’ve encouraged brands to start their sales earlier, keep them simple and accessible, and utilize competitive discounts to contend for consumer dollars.
Foghorn Labs Brand Partner Cyber Week and Black Friday Deals:
Burley (11/18-11/21) – 20% Off with Code: HOLIDAYS22
Castelli (11/25 – 11/28) – 25% Off Sitewide + 35% Off Select Products
Machines for Freedom (11/25 – 11/28) – 20% Off Sitewide
REL (November – December) – Select Subs on Sale Through end of December
Rex Specs (11/17 -11/28) – Up to 40% Off Sitewide
Ridge Merino (11/21 – 11/28) – 25% Off Sitewide with Code: CYBER25
Salt & Stone (11/21 – 11/28) – 20% Off Sitewide
Solo (11/15 – 12/4) – 30% Off Sitewide with Code: HOLIDAY
Public Bikes (11/18 – 11/28) – 30% Off Select Bikes and Gear
Mike’s Bikes (11/21 – 11/28) – Up to 50% Off Sitewide
Sunday Afternoons (11/14 – 11/29) – 30% Off Sitewide + 50% Off Daily Deals
Youth To The People (11/21 – 11/28) – 25% Off Sitewide
Julbo (11/22 – 11/28) – 20% Off Sitewide with Code: HOLIDAY22
Bird Collective (11/22 – 11/28) – Up to 50% Off Sitewide
Story Bikes (11/14 – 11/28) – $150 Off One Bike or $400 Off Two
BOTE (10/28 – 12/4) – Up to 25% Off Sitewide
Cadence (11/3 – 11/30) – 25% Off Sitewide
OTIS (11/18 – 11/30) – 20% Off Sitewide
Knot Springs (11/22- 11/28) – Gift Card Sale with Various Tiers of Savings