by FHL | Jul 6, 2022 | Email Marketing, FOGBLOG, Lead Generation
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
by Adam Lewis | Jun 9, 2022 | Digital Media, FOGBLOG, Google Ads, Meta Ads, Paid Social
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
by FHL | Jul 21, 2021 | Digital Media, Ecommerce Optimization, FOGBLOG, Integrated Marketing
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...
by Adam Lewis | Sep 10, 2020 | Community Engagement, Digital Media, FOGBLOG, Meta Ads, Online Shopping, Paid Social
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands selling direct to consumer (DTC) online was announced on August 25th...
by Adam Lewis | Jul 15, 2020 | Community Engagement, Digital Media, Ecommerce Optimization, FOGBLOG
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
by Adam Lewis | Jun 12, 2020 | Community Engagement, FOGBLOG, PDX Digital Agency
Over the past two weeks, we paused our activities on social media to show solidarity for the Black Lives Matter movement, and to take time to listen, learn, and reflect on what we can do as a team to help end systemic racism in our country. Silence is complicity and...
