by FHL | Aug 22, 2023 | FOGBLOG, Lead Generation, Outdoor Industry, Search Engine Optimization (SEO)
A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...
by FHL | Aug 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...
by FHL | Jun 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...
by FHL | May 24, 2023 | FOGBLOG, Online Shopping, Outdoor Industry
Kick off summer on the right foot with deals from Foghorn’s amazing partners! Foghorn Labs Brand Partner Memorial Day Deals: BOTE – 15% Off Breeze Paddle Boards Burley – 20% Off Sitewide (some restrictions apply) iKamper – Free...
by FHL | Apr 3, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...
by Cassidy Olsen-Shults | Nov 23, 2022 | FOGBLOG, Online Shopping, Outdoor Industry
In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy ride for businesses as they navigated high inventory, low consumer...