The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is protected from spoofing, we recommend following the steps outlined below.
Step Three: Warm Up Your Domain. A crucial step is to warm up your domain. This period is vital for maintaining high engagement and ensuring your emails steer clear of spam folders. For an effective warm-up strategy, refer to this guide. Quick tip: Create compelling and targeted content for your warm-up emails, using data from previous emails to guide your strategy.
Given its importance, this process might need to take precedence over other marketing initiatives. This change is more than a technical update; it’s about ensuring the integrity and effectiveness of your communication with customers. By following these steps, you’ll not only comply with the new standards but also build your brand’s trust and reliability.
Reach out if you want to talk more about your brand’s digital marketing.