FogBlog

Performance Marketing from 10,000ft
Six Reasons Why Foghorn Labs Expanded to Portland

Six Reasons Why Foghorn Labs Expanded to Portland

“Did you not get enough rain in San Francisco?”   This is how a Bay Area friend reacted when I mentioned we were moving our main office from San Francisco to Portland. The literal answer would be “yes” since most of California has been in and out of drought for...

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An Overview of AdWords Enhanced Campaigns

An Overview of AdWords Enhanced Campaigns

  Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it's a good idea to upgrade on your own rather than wait for Google do...

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SEO and SEM as Public Relations Tools

SEO and SEM as Public Relations Tools

Ask most marketing execs what they consider online public relations and you'll probably hear activities that include "PR Newswire submissions" and "sending Bloggers free stuff."   While this view may have been the reality five years ago, online PR today is far...

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The Risks and Rewards of Remarketing

The Risks and Rewards of Remarketing

Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by Google Insights for Search:       What is remarketing?...

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Online Media Planning with Doubleclick Ad Planner

Online Media Planning with Doubleclick Ad Planner

Doubleclick Ad Planner is a free media planning tool that identifies websites your target audience is likely to visit so you can make better-informed advertising decisions. So why is Google giving this information away to anyone with a Google account? It's in Google's...

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