by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who are already running Product Listing Ads (PLAs) and looking to...
by Adam Lewis | Sep 29, 2015 | Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in order to meet the increasing demands and ever-shortening attention...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Integrated Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
Ask most marketing execs what they consider online public relations and you’ll probably hear activities that include “PR Newswire submissions” and “sending Bloggers free stuff.” While this view may have been the reality five years...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Google Display Network, Search Engine Marketing (SEM)
Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns usually breaks down to about 20% strategy and 80% execution. While the strategic...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Display Network, Media Buying, Retargeting (Remarketing)
Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by Google Insights for Search: What is remarketing?...
