by Adam Lewis | Feb 27, 2020 | Ecommerce Optimization, FOGBLOG, Mobile Trends
One of the many wonderful aspects of the internet is that it is open and accessible to everyone. In 2016, access to the internet was declared a basic human right by the Human Rights Council of the United Nations General Assembly. We now hold internet access to very...
by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who are already running Product Listing Ads (PLAs) and looking to...
by Adam Lewis | Sep 29, 2015 | Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in order to meet the increasing demands and ever-shortening attention...
