by FHL | Apr 26, 2024 | Digital Media, FOGBLOG, Meta Ads, Paid Social
Since the release of iOS14 dramatically shifted the digital marketing landscape, advertisers on META have leaned into various tools to bridge the gap in consumer targeting: utilizing the Conversions API, leveraging first-party data, and in-platform engagement, to name...
by Adam Lewis | Jun 9, 2022 | Digital Media, FOGBLOG, Google Ads, Meta Ads, Paid Social
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
by Adam Lewis | Sep 10, 2020 | Community Engagement, Digital Media, FOGBLOG, Meta Ads, Online Shopping, Paid Social
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands selling direct to consumer (DTC) online was announced on August 25th...
by Adam Lewis | May 14, 2017 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Paid Social
As entrepreneurs, marketers, and enthusiasts, we understand the pivotal role that social media platforms play in the modern business landscape. Each platform is constantly evolving and adding new tools to facilitate community engagement. In the current digital...
by Adam Lewis | Sep 29, 2015 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social
Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality of each platform. In this post, I will take you through specific...
