by FHL | Feb 23, 2024 | Digital Media, Email Marketing, FOGBLOG, Lead Generation
What is online lead generation? In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
by FHL | Jan 11, 2024 | Ecommerce Optimization, Email Marketing, FOGBLOG
The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is...
by FHL | Aug 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...
by FHL | Jun 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...
by FHL | Apr 3, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...
by FHL | Jul 6, 2022 | Email Marketing, FOGBLOG, Lead Generation
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
