FogBlog
Better Together: An Integrated Online Marketing Case Study Series
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three real-world...
An Overview of Google Ads Enhanced Campaigns
Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it's a good idea to upgrade on...
Three Google Marketing Platforms Crucial to Outdoor Retailers
An unofficial look at Google Ads, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor...
Ten Tips to Improve the Performance of Google Product Listing Ads
In part 1 of our post we covered the basics of Google's new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who are already running Product...
Google’s New Image-Based Ad Format for Online Retailers
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in order to meet the increasing...
SEO and SEM as Public Relations Tools
Ask most marketing execs what they consider online public relations and you'll probably hear activities that include "PR Newswire submissions" and "sending Bloggers free stuff." While this view may have been the reality...
Automate Campaign Management Tasks with Google Ads Rules
Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns usually breaks down to about 20% strategy and 80% execution. While the strategic...
The Risks and Rewards of Remarketing
Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by Google Insights for Search: ...
Answering Real-World Business Questions with Google Insights for Search
Google has a wide range of media planning tools that when combined, provide actionable insights for marketers. Whether you are developing an online media plan from scratch or iterating on an existing campaign, you can never have...
The Two Most Insightful Reports in the Google Ads Interface
The Google Ads interface is packed with so much information, graphs and reports that it's hard to know where to start. Below are two very insightful and effective reports that every advertiser should be familiar with. For Content...
Online Media Planning with Doubleclick Ad Planner
Doubleclick Ad Planner is a free media planning tool that identifies websites your target audience is likely to visit so you can make better-informed advertising decisions. So why is Google giving this information away to anyone...