by FHL | Jun 4, 2024 | Ecommerce Optimization, FOGBLOG, Integrated Marketing, Online Shopping
Memorial Day sales are already in the books. July 4th sales are on the horizon. Black Friday/Cyber Monday is never too far off. These major sales remain crucial touchpoints for brands to connect with consumers and drive significant growth. However, navigating these...
by FHL | Apr 26, 2024 | Digital Media, FOGBLOG, Meta Ads, Paid Social
Since the release of iOS14 dramatically shifted the digital marketing landscape, advertisers on META have leaned into various tools to bridge the gap in consumer targeting: utilizing the Conversions API, leveraging first-party data, and in-platform engagement, to name...
by FHL | Mar 26, 2024 | FOGBLOG, Online Shopping, Outdoor Industry, Search Engine Marketing (SEM)
Should You Advertise On Amazon? Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting millions of people actively seeking new products and brands that fit...
by FHL | Feb 27, 2024 | Digital Media, FOGBLOG, Integrated Marketing, Lead Generation
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
by FHL | Feb 23, 2024 | Digital Media, Email Marketing, FOGBLOG, Lead Generation
What is online lead generation? In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
