by FHL | Aug 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...
by FHL | Jun 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...
by FHL | Apr 3, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...
by FHL | Jul 6, 2022 | Email Marketing, FOGBLOG, Lead Generation
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
