by Adam Lewis | May 16, 2017 | Display Advertising, Fogblog, Integrated Marketing, Media Buying, Programmatic Advertising, Retargeting (Remarketing)
How can programmatic evolve to meet the needs of modern marketers? The “black box” approach to programmatic advertising may work for less-savvy advertisers or those who prefer a hands-off approach, but platforms need to evolve to meet the demands of more experienced...
by Adam Lewis | May 14, 2017 | Community Engagement, Fogblog, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Paid Social
As entrepreneurs, marketers, and enthusiasts, we understand the pivotal role that social media platforms play in the modern business landscape. Each platform is constantly evolving and adding new tools to facilitate community engagement. In the current digital...