by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Google Display Network, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising, Retargeting (Remarketing)
The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements. This second post takes a deeper dive into some of...
