by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Google Display Network, Search Engine Marketing (SEM)
Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns usually breaks down to about 20% strategy and 80% execution. While the strategic...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Search Engine Marketing (SEM)
The Google Ads interface is packed with so much information, graphs and reports that it’s hard to know where to start. Below are two very insightful and effective reports that every advertiser should be familiar with. For Content Campaigns: The Placement...