by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Integrated Marketing, Media Buying, Online Marketing Intelligence
Google has a wide range of media planning tools that when combined, provide actionable insights for marketers. Whether you are developing an online media plan from scratch or iterating on an existing campaign, you can never have too much market intelligence at your...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Search Engine Marketing (SEM)
The Google Ads interface is packed with so much information, graphs and reports that it’s hard to know where to start. Below are two very insightful and effective reports that every advertiser should be familiar with. For Content Campaigns: The Placement...
by Adam Lewis | Sep 24, 2015 | Display Advertising, FOGBLOG, Integrated Marketing, Online Marketing Intelligence
Doubleclick Ad Planner is a free media planning tool that identifies websites your target audience is likely to visit so you can make better-informed advertising decisions. So why is Google giving this information away to anyone with a Google account? It’s in...
