by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising
Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms Ad Tech’s Buzzword of the Year The term “programmatic” is approaching “big data” in the marketing buzzword vernacular of overused marketing buzzwords. It has a tendency to...
