We left Google to start Foghorn Labs with the goal of helping the best brands in the outdoor and active-lifestyle industry become even better.
We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. So many of our clients come to us, not knowing there’s a smarter, better way. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales, manage digital campaigns, SEM, SEO, social-media marketing, display advertising and web analytics.
- We are committed to differentiating ourselves from traditional agencies.
- We strive to be the best at what we do rather than pretend to be all things to all clients.
- We seek continued growth, but only take on projects that are a mutual fit.
- We applaud thought leadership and innovation in the online marketing industry.
- We recognize that results and happy clients are the keys to a sustainable business.
What sets us apart
To maximize results, we simultaneously engage multiple online marketing platforms and channels. The majority of our projects integrate:
Our Client-Tailored Business Model
We’re experts in our field and love working with innovative brands to achieve measurable results.
Our greatest success stories were projects where we have a clear understanding of the brand’s identity and first-hand experience with their products.
Our team is nimble and flexible by design. This allows us to quickly adapt to the ever-evolving online marketing landscape, integrating the latest tools, technologies and tactics. No large agency overhead means we’re able to deliver a highly-customized service at competitive rates.
“…instrumental in helping us strategize, plan, and execute campaigns…”
“Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles.”
D2C Marketing, GU Energy
“…the most profitable component of our online strategy.”
“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”
Former Marketing & Ecommerce Manager, Mission Workshop
“…cornerstone of Rumpl’s online strategy since day 1.”
“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
“…friendly, professional, responsive, and full of good ideas.”
“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”
Founder, Trew Gear
Our Core Team
FOUNDER / SEEKER OF ROI
Adam Lewis is a digital strategist specializing in search engine marketing, site analytics and online presence. Prior to founding Foghorn Labs, Adam was Senior Product Specialist at Google, and managed product launches in Latin America including the new AdWords interface. In this capacity, Adam helped develop new features for products such as AdWords, AdSense, YouTube, Google Analytics, Insights for Search, AdPlanner and Maps.
During his 7-year tenure at Google Adam worked on a variety of teams from Media Sales to International Product Marketing, giving him a unique perspective on helping companies leverage the web to grow their business. Clients Adam worked with include The New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce.com and Apple. At Foghorn Labs Adam combines his passion for outdoor sports with his marketing expertise to help brands succeed online.
CTO / AUTOMATION EVANGELIST
Alex Mayan joins Foghorn Labs with over seven years of engineering and analytics experience. Alex’s expertise spans data science, search engine optimization, marketing analytics, and digital marketing across the financial services, consumer, gaming, and enterprise IT sectors. Monitoring social media networks, tracking digital marketing trends, building beautiful websites, and analyzing data sets are high on Alex’s radar.
He has spoken at several industry events on the topics of data science and social media analytics. Most recently, Alex worked as data science and visualization lead at an IT technology solutions company. He built interactive dashboards in Tableau, capable of utilizing data sets with tens of millions of rows from within the web browser and analyzing millions of dollars in corporate IT spend.
DIGITAL MARKETING ANALYST / SPREADSHEET VIRTUOSO
Takezo (T.K.) is a seasoned marketing analyst and account manager with certifications in Google AdWords, Google Analytics and Bing Ads. Prior to joining Foghorn Labs, T.K. was a Reporting Analyst at SearchForce, a leading search and social ad management platform, where he managed over $2 Million in monthly ad spend from Fortune-500 brand advertisers.
Outside the office, T.K. is an avid photographer, snowboarder, hiker and ramen connoisseur.
Our Extended Team
Go-Go Gadget Arms.
We all know those times when climbing we needed that extra reach or a different type of hold. Thankfully, in business we can actually add those extensions on. Below are a few exceptional team members we like to bring in when those times occur…
SOCIAL MEDIA STRATEGIST / BRAND MEGAPHONE
With over 10 years of brand and digital marketing experience within consumer focused organizations, John is adept at driving integrated marketing campaigns to success through strategic planning and exacting tactical execution. John’s ability to utilize the most effective technologies at his disposal to drive business metrics, protect brand value and build brand awareness makes him an invaluable member of the Foghorn team.
GRAPHIC DESIGNER / PIXEL MAGICIAN
Laura Kottlowski holds a strong passion for helping build, grow and redefine brands from startup to corporate. Her strong background in photography, illustration and video allows her to see the vast array of creative possibilities for building strong brands.
CHIEF RECREATION OFFICER / TOP DOG
Harper is a Border Collie, Basenji mix from the quiet town of Adairsville, GA. After reluctantly adapting to the often drizzly climate of her new hometown of Portland, OR, Harper has become a regular on Forest Park’s Wildwood trail and the Mt. Hood Meadows dog park. She has a weakness for Tillamook Cheddar cheese, loves playing frisbee and unstuffing stuffed toys.
Echos offers world-class brand-communications, PR, marketing, and advertising services, whether as digital, video, print, events, or guerrilla. From media relations to corporate-communications strategies to event execution, Echos is known for exceeding client expectations. They truly put the “sweat” in sweat equity.