Integrated Marketing
The sum is greater than the parts
Our Approach To Integrated Marketing
Our marketing analytics team simultaneously engages multiple online platforms to maximize your results.
Developing a new product launch strategy feels a lot like cooking; You need to determine the ideal combination of SEM, SEO, Social Media and Display Advertising, plus Web Analytics for a successful outcome. Fortunately, we are the Thomas Keller of digital marketing agencies! Let us take the mixing bowl and seamlessly blend these vital ingredients together, so that your customers can savor each interaction across multiple marketing channels.
Integrated Marketing at Work:
- Collaborating with your PR team to incorporate SEO into their outreach strategy
- Mining SEM data to uncover opportunities in SEO and vice versa
- Increasing search volume through paid social ad campaigns
- Converting site visitors into repeat customers through relevant remarketing
- Analyzing traffic quality indicators to inform marketing budget allocation
- Tracking search trends to inform content development and site language
The Individual Parts:
Explained. These services are also offered individually.
Maximize traffic from search engines with the right keywords and structure on your web site. We combine rigorous keyword research and analysis, content optimization and technical audits to avoid the pitfalls of black hat SEO tactics for lasting results.
Cut through the clutter and get reports that clearly communicate the metrics that truly matter to your business. We put relevant data at your fingertips so you can make informed, data-driven decisions. We also help set up goals and attribution models that help measure the impact of specific online marketing efforts.
Explore your data to discover new insights and answer pressing questions about your customers, industry, and ad campaigns. We can develop within your current platform or recommend one for that best meets your needs. This is the most effective way to merge multiple data sources and see the big picture.
INTEGRATED marketing case studies
A Few Of Our Best Client Results
Topping Organic Search Results with White Hat SEO Landing Pages
Well known for their Australian Outback style, Conner Hats needed help creating awareness and driving traffic to the other hat categories sold on their website. Foghorn Labs developed a strategy to increase organic traffic from relevant non-brand searches by enriching existing collections pages with long-form, keyword-rich content. Starting in January 2018, we optimized 3 category pages per month, reaching a total of 50 by June 2019. The results were outstanding across the board. From January 2018 to December 2019, the number of keywords ranking in the top three positions increased by 910%, new users increased by 98%, transactions increased by 118%, and revenue increased by 113%.
Rebranding, Not Resetting
Toad&Co hired Foghorn Labs to develop SEO and PPC strategies to support their rebranding from hornytoad.com to toadandco.com, then manage both strategies to fruition. For most domain transitions, it’s not a matter of whether or not traffic will decrease, but rather by how much it will go down. Our goal was to achieve traffic parity between the months before and after the domain transition. When comparing web traffic 4 months before the transition to 4 months after, organic traffic levels not only recovered, they increased by 10%.
Getting Discovered As A Direct-Only Brand
Despite having an industry-leading product line, loads of compelling content, and the support of a highly involved rider community, Mosko was struggling to gain traction outside of their core customer base. Their major competitors had the exposure as well as the financial stability that can come with large, established dealer relationships. Through a combination of content marketing optimization, SEO and targeted online ad campaigns, Foghorn Labs helped Mokso Moto increase overall transactions by 754%, eComm conversion rate by 493%, and revenue by 623%.
Stomping the Landing in Peak Season
No matter how successful the brand, or how innovative the product line, the seasonal nature of the snowsports industry is unavoidable. Mother nature is a fickle business partner who requires brands like TREW to maximize every opportunity during peak season to cushion slower sales during the warmer months. In Q3 2018, TREW enlisted the support of Foghorn Labs to amplify the brand message throughout Q4 and drive online sales with cross channel advertising. Through a combination of landing page optimization and the utilization of Facebook’s latest tools to create a full-funnel customer journey, our team was able to scale media spend significantly and go beyond the most optimistic stretch goals.
Climbing the Ladder in Q4
The stakes are high for online retailers in the months leading up to Black Friday and Cyber Monday. Sales goals tend to be ambitious while increased competition makes it challenging to win the attention of potential and loyal customers alike. Q4 brings with it increased traffic and sales, while the additional competition results in higher CPCs, volatile conversion rates and increased price sensitivity. Simms was no exception to these trends. Add new competitors, new products and a reduction in online marketing budgets to seasonal volatility and you’ve got a tough catch to reel in.
Harvesting Demand from the Hype Machine
In order to increase awareness for its high-end products and stand apart from commoditized competitors, Element Case had to connect with new iPhone owners and Apple enthusiasts early in the buying cycle. To convert these new eyeballs into customers, Foghorn developed a strategy that incorporated comparison shopping platforms with branded and long-tail search marketing campaigns that would be standing by to maximize the value of traffic from media coverage and product announcements. After implementing this strategy, year over year PPC revenue grew by 84% while staying below the cost per sale goal.
