Salt & Stone
Industry
Outdoor
Services
Paid Media, SEO, Business Intelligence
About
Founded in 2017, Salt & Stone continues to make their mark on the sustainable skincare industry. They leverage potent antioxidants and bioactive compounds that nourish and strengthen your skin from head to toe. The brand stays eco-friendly by incorporating up-cycled ocean plastics in their containers, as well as producing their products with renewable solar and hydroelectric energy.
Scope of Work with Salt & Stone
Paid Media
Identified marketing goals to build full-funnel paid media campaigns across Google Ads, META, and TikTok. Monitored performance and adjusted strategy to maximize revenue and ROAS while creating a consistent brand experience. Services include developing creative based on approved brand assets, copywriting, promotion strategy, budget optimization, resolving policy violations, and performance analysis.
Search Engine Optimization
Provided keyword strategy that aligns with branding and use that to inform recommendations for on-site content, blog posts, and social posts. Present site audit findings to ensure compliance with best practices and search engine algorithm updates. Provide regular site content recommendations in order to maximize crawlability and indexability for our target keywords.
Business Intelligence
Construct eCommerce expansion blueprints for Salt & Stone, guiding monthly resource distribution across platforms in accordance with overarching revenue growth targets. Undertake monthly evaluations of progress towards goals and recalibrate the ongoing strategy based on these findings.
