Capture them with paid search marketing before the adventure begins.
At Foghorn Labs, we craft paid search campaigns that drive measurable growth for outdoor and active lifestyle brands. Whether you’re outfitting weekend warriors or seasoned adventurers, our data-driven strategies are designed to put your brand front and center when customers are ready to take action.
Show up where they search
Outperform your competitors by boosting your visibility on search-focused platforms where users have purchase intent.
Paid search captures high-intent traffic by reaching customers actively searching for your products. It’s a scalable, ROI-driven channel ideal for driving conversions.
We understand outdoor consumer behavior and seasonal trends—and know how to set your brand apart in a crowded market.
Adventure-Driven Insights
Our team lives and breathes the outdoor lifestyle, connecting authentically with your audience.
Proven Track Record
Trusted by brands like Black Diamond, Flylow Gear, GU Energy, and BOTE.
Data-Driven Decision Mking
Every recommendation is backed by measurable results and a focus on long-term growth.
FAQs
What makes paid search important for outdoor brands?
Paid search ensures your products and brand are visible when customers are actively searching for outdoor gear, apparel, and experiences. It drives high-intent traffic and immediate conversions.
Which platforms do you manage paid search campaigns on?
We specialize in Google Ads andMicrosoft Ads (Bing), with an emphasis on Google Shopping campaigns tailored for outdoor and active lifestyle brands.
How do you choose the right keywords for my outdoor brand?
We conduct in-depth keyword research based on your products, target audiences, seasonal demand, and customer behavior patterns. and effective messaging.
Can you optimize existing paid search campaigns?
Absolutely. We audit, restructure, and refine existing paid search efforts to maximize conversions, relevance, and return on ad spend (ROAS).
Related Services
Interested in building an omnichannel growth strategy? Explore our other services for outdoor brands ready to scale.
