Call for Applications! Digital Marketing and Financial Support for 1% for the Planet Environmental Partners

Foghorn Labs is excited to announce the application period for the fourth year of our 1% for the Planet program!

We are a digital marketing agency that works primarily with outdoor and active lifestyle brands. We're also based in Portland and Bend, Oregon, which are both great for access to the outdoors. This means that our company and all our team members are passionate about supporting the natural environment and creating opportunities for people to experience wild places. 

Over the past three years, we have supported three different organizations (Central Oregon Landwatch, Trailkeepers of Oregon, and the Oregon Timber Trail Alliance) with their performance marketing and through financial contributions. With this targeted approach, our goal is to grow each organization's capacity. 

Here's what one of our past partners had to say: 

"Foghorn Labs made a huge impact for Trailkeepers of Oregon. As a nonprofit, we don't always have the capacity to give our digital marketing the attention it deserves, but the Foghorn team improved our SEO, helped us implement a Google Ads grant, and built new email journeys to engage donors and cultivate volunteers. Since its activation a few weeks ago, one email journey has already brought in 21 donations that will support hiking trails across Oregon. We're extremely grateful for the support, professionalism, and care that Foghorn brought to this project!"
 - Steven Moore, Trailkeepers of Oregon

We're currently seeking a nonprofit organization that could benefit from our expertise and support in 2026. 

Application Information and Process

Below are the organizational qualifications and the service areas in which Foghorn Labs is able to provide support. In addition to in-kind support, the selected organization will receive a financial contribution from us. Past contributions have been in excess of $5,000. 

Qualifications

• A 501(c)(3) tax-exempt organization

• Based in the United States

• A 1% for the Planet-approved Environmental Partner (Organizations may apply to be a Partner as part of this process, but you must be approved before submitting a request)

• Have at least one full-time staff member with the technical knowledge to support access and implementation of the service areas listed below

• Able to commit to working collaboratively with Foghorn Labs for a 6-9 month period

• Able to actively utilize all of the following service areas:

Search Engine Optimization

The Foghorn Labs team will complete a comprehensive SEO audit and provide actionable recommendations to improve the organization’s site visibility and performance in organic search results. The aim is to improve the volume and quality of website traffic in order to drive greater engagement and more donations. 

Email Automation Strategy

Foghorn Labs will provide strategic guidance to improve the performance and effectiveness of automated emails. The goal is to increase revenue from existing donors/members and steward new leads to become donors. 

Paid Media Set Up & Training

Foghorn Labs will work with the organization to set up a Google Ad Grant account and initial search campaigns. Prior to applying, please ensure your website is eligible for Google Ad Grants. In addition, we will train the nonprofit staff on how to manage and optimize campaigns so they can continue generating strong results independently. 

Requests for Support

Interested organizations can send a brief email (no more than 250 words) explaining how your organization meets the qualifications, your needs in each of the service areas, and how our support would benefit your work. Emails should be sent to phil@foghornlabs.com with the subject line “1% Application - [Organization Name]”. The deadline to receive applications is January 20, 2026.