Your brand’s digital performance isn’t meant to be a mystery—we’ll help you assess your comprehensive performance to figure out exactly where you can improve, and how.
Reading the Compass
Clear and easy dashboards keep your whole team on track.
Measure it, improve it, repeat. Data is the most important tool for finding new success in your digital performance. We distill it through custom dashboards to tell the story of your brand.
Smarter, faster feedback
Get real-time analytics on the success of your campaigns.
Data imports to your dashboards, generating insights about your customers and their journey, thanks to information about your audiences, ads, checkouts, conversions, and many other variables.
Keep Track
See which channels are performing best.
Accurate tracking is key to meaningful analytics. Our team makes sure your conversion tracking is attributing transactions correctly, for less guesswork across channels.
Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.
In 2010, I started Foghorn Labs with a simple goal: help outdoor brands navigate the emerging world of direct-to-consumer eCommerce. I wanted to apply the knowledge I gained over seven years at Google to an industry that aligned with my personal passions, like outdoor sports, national parks, public lands, and the transformative power of time spent outside.
Earlier this month, Meta CEO Mark Zuckerberg shared what many agency founders and ad industry veterans have known for years: big platforms want to go direct. In a recent interview, Zuckerberg (a.k.a. Meta’s Chief Robot Officer) stated his long-term vision to work directly with advertisers, effectively removing the need for agencies.
Like many other industries, the outdoor industry is experiencing a shift in how brands connect with their audiences and create content. Today’s outdoor consumers are more discerning than ever. They’re focused on shopping with brands that align with their values and foster a sense of connection with the brand.
