Climb to the top and live there with SEO services that get you seen.
When it comes to search engine visibility, great brands deserve to be found. At Foghorn Labs, we help outdoor and active lifestyle companies climb the rankings, drive qualified traffic, and build lasting brand authority. Our SEO strategies are tailored to your products, your customers, and the outdoor adventures they’re planning next.
49%
Average client year-over-year increase in organic revenue
7.4
Average client year-over-year search positionimprovement on all pages
41%
Average client year-over-year increase in organic search clicks
Understand Your Baseline
SEO starts by assessing your site’s performance.
We will audit your site’s security, speed, reliability, relevance, site flow, and page structures to find precisely where to improve your rankings.
Inviting Content
Landing pages are a blend of art and science.
Unique, clear, and content-rich landing pages are crucial to capitalizing on your paid and organic site traffic. We regularly create such landing pages, or we can work alongside your own team to build them.
Convert to Profit
Conversion rate optimization is how you make more with less.
Don’t neglect the final mile of your customer’s journey—what good is an ad spend if visitors aren’t buying? We’ll help you improve your conversion rate by applying best practices, A/B testing, and web analytics.
SEO increases your visibility in organic search, driving high-intent, long-term traffic. It builds trust, credibility, and sustainable growth over time.
We speak your language and know how customers shop for gear, apparel, and experiences.
Seasonally-Smart SEO
Strategies built around outdoor calendars—from ski season launches to spring hiking gear promotions.
D2C Growth Expertise
Helping brands build sustainable organic pipelines without relying solely on paid channels.
Long-Term Partnership
SEO isn’t one-and-done. We collaborate closely to build lasting authority and drive steady growth.
FAQs
How is SEO different for outdoor brands?
Outdoor brands often have strong seasonal cycles and niche customer interests. Our SEO strategies align with these trends to maximize visibility during peak buying periods.
What’s included in an SEO audit?
We review technical SEO, site structure, keyword alignment, content quality, page speed, mobile usability, and more to build a strong organic foundation.
How long does it take to see results from SEO?
While some improvements can be seen in a few months, SEO is a long-term investment. Most brands see meaningful growth within 6–12 months.
Do you create new content for SEO?
Yes. We optimize existing content and help build new blog posts, landing pages, and product descriptions that rank and engage your outdoor audience.
Related Services
Interested in building a full-funnel growth strategy? Explore our Paid Search services for outdoor brands ready to scale.
Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.
