Climb to the top and live there with search engine optimization.
SEO audits and ongoing site health reporting will help your brand keep ahead of your competitors and keep pace with the algorithm.
49%
Average client year-over-year increase in organic revenue
7.4
Average client year-over-year search positionimprovement on all pages
41%
Average client year-over-year increase in organic search clicks
Understand Your Baseline
SEO starts by assessing your site’s performance.
We will audit your site’s security, speed, reliability, relevance, site flow, and page structures to find precisely where to improve your rankings.
Inviting Content
Landing pages are a blend of art and science.
Unique, clear, and content-rich landing pages are crucial to capitalizing on your paid and organic site traffic. We regularly create such landing pages, or we can work alongside your own team to build them.
Convert to Profit
Conversion rate optimization is how you make more with less.
Don’t neglect the final mile of your customer’s journey—what good is an ad spend if visitors aren’t buying? We’ll help you improve your conversion rate by applying best practices, A/B testing, and web analytics.
Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.
For outdoor brands, the line between organic and paid content is blurring. Boosting organic social posts (putting ad dollars behind content that already exists) can be a smart middle ground. It’s not about faking virality. It’s about learning, scaling, and reaching.
In 2010, I started Foghorn Labs with a simple goal: help outdoor brands navigate the emerging world of direct-to-consumer eCommerce. I wanted to apply the knowledge I gained over seven years at Google to an industry that aligned with my personal passions, like outdoor sports, national parks, public lands, and the transformative power of time spent outside.
Earlier this month, Meta CEO Mark Zuckerberg shared what many agency founders and ad industry veterans have known for years: big platforms want to go direct. In a recent interview, Zuckerberg (a.k.a. Meta’s Chief Robot Officer) stated his long-term vision to work directly with advertisers, effectively removing the need for agencies.
