We live in the digital world, but the Pacific Northwest is home.

Founder/CEO

Adam founded Foghorn Labs in 2010 to channel his vast marketing expertise and passion for outdoor sports into helping outdoor and active lifestyle brands achieve unprecedented direct-to-consumer growth. Adam’s original vision for the agency remains: to elevate brands that inspire a deeper connection to the outdoors and foster a positive impact on the natural world. Adam leads the Foghorn team by crafting DTC e-commerce growth strategies, supporting staff development, and driving new business opportunities.

Before starting Foghorn Labs, Adam spent seven years at Google, working in Media Sales and International Product Marketing. He collaborated with major clients like The New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce, and Apple, gaining a unique perspective on how companies leverage the web to expand their businesses. His experience at Google equipped him with a deep understanding of digital marketing, which he continues to build upon while leading Foghorn.

Outside work, Adam recharges by getting outdoors - whether skiing, mountain biking, or surfing. He often juggles his love for adventure with trying to keep up with his two young kids. If he’s exploring local trails or discovering a new playground, Adam always seeks ways to stay connected to nature and people.

Executive Director

Michael brings over 10 years of experience in digital marketing to Foghorn Labs. His deep understanding of digital marketing gives him the ability to guide all aspects of our efforts from strategy to execution. His passion for helping e-commerce brands succeed is rooted in a drive to stay ahead of the curve in the ever-evolving digital landscape. 

Michael's journey has taken him from the canyons of the Southwest to the cobbled streets of Europe, ultimately landing him in the eclectic city of Portland. His diverse background has instilled in him a love for exploration in both the physical and digital realms. He thrives on collaborating with Foghorn Labs' talented team to develop innovative SEO, email, and paid media strategies that consistently exceed client expectations.

When not immersed in the world of digital strategy, Michael can be found exploring the Pacific Northwest, often with his dog, Squid. He's an avid cyclist and weightlifter, a street photography enthusiast, and a firm believer in the power of community.

Senior Account Director

With over a decade of experience in the digital marketing agency space, Michelle brings a broad and dynamic range of expertise to her role at Foghorn. She helps our partners thrive by collaborating with account and department leads to develop and refine tailored, goal-driven strategies. Throughout her career, Michelle has worked across various industries and specialties, including organic social, local SEO, e-commerce SEO, paid media, and account management for both B2B and DTC brands, equipping her with the tools to craft and oversee full-funnel, omnichannel strategies that drive success.

Raised in the Salt Lake City area, Michelle grew up with the Wasatch Mountains as her backyard, sparking a lifelong appreciation for the outdoors. Her passion for adventure aligns seamlessly with her work supporting outdoor and active lifestyle brands. At Foghorn Labs, Michelle provides strategic direction and personalized guidance, ensuring every campaign is aligned with client goals and primed for growth.

Outside of work, you can find Michelle hiking, snowboarding, playing tennis, traveling, or grilling with friends and family. While she likes to half-jokingly claim that she would have been a pro surfer if she hadn’t grown up landlocked, Michelle is more than content with her professional career in digital marketing.

Senior Paid Media Manager

Jess is a Senior Paid Media Manager at Foghorn Labs, where they lead the charge in crafting tailored paid social strategies and driving digital success for outdoor and active lifestyle brands. Managing campaigns across leading social platforms, Jess has a knack for blending data-driven insights with creative storytelling to help brands grow and engage their audiences.

Originally from Portland, Oregon, Jess’ love for the outdoors began early, and their passion for adventure seamlessly blends with their work. Before joining Foghorn Labs, they trekked 600 miles on the Pacific Crest Trail, an experience that mirrors their dedication to navigating the ever-changing digital landscape.

When they’re not helping brands thrive online, you’ll find Jess in the wilderness backpacking, writing, and photographing their German Shepherd, Quita. They believe that marketing, like backpacking, requires careful research, planning, and the ability to adapt on the fly to new obstacles; and, they’re always excited for the next challenge.

SEO Manager

Mathew is a seasoned SEO manager with over 8 years of experience, specializing in optimizing websites for search engine visibility. His expertise spans technical SEO, site architecture optimization, keyword research, and effective content strategy development. Mathew is also highly proficient in using Google Looker Studio for detailed SEO reporting and analytics, helping to measure and improve campaign performance.

Before transitioning into SEO, Mathew worked as a web developer, which provides him with a strong foundation in the technical aspects of website management. His ability to stay at the forefront of SEO techniques and adapt to algorithm updates makes him a valuable asset in the fast-evolving digital marketing landscape.

Originally from Winthrop, Washington, Mathew enjoys disc golfing, road biking, and backpacking when he's not immersed in SEO strategies.

Senior Account Manager

Noah is a digital marketing storyteller with nearly 10 years of agency experience and a passion for turning ideas into impactful campaigns. He has worked with a diverse range of brands across the B2B and B2C spectrum, from the Pacific Northwest to the fast-paced environment of New York City.

Known for his adaptability, Noah is constantly honing his skills and embracing new challenges. A true blend of creative and analytical, he thrives at the intersection of art, strategy, and the outdoors.

Outside of work, you'll find Noah fueled by strong coffee, house music, and indie rock, often venturing into nature for hiking, trail running, skiing, or fishing. As an avid photographer, he enjoys capturing the beauty of landscapes and the stars through his lens, always looking for the next opportunity to take his campaigns and adventures to new heights.

Associate Account Manager

Kai brings experience from his background in organic marketing, brand management, and outdoor industry sales to his role at Foghorn Labs. Connecting the right consumer to the right product fuels his motivation to build tailored digital marketing plan, brand by brand. Kai’s role at Foghorn allows him to nurture this connection to the consumer experience by providing a deep analytical evaluation of paid media performance and marketing growth goals across clients.

Originally from Santa Cruz, California, Kai has always enjoyed exploring the natural world and leaning into his love for fitness. From an early age, he started digging his roots deep in the cycling community and established strong connections to some of his favorite brands and riders in the space.

When he’s not formulating new plans for client success, you can find Kai either exploring the great outdoors by bike or cooped up in the gym. Some of his favorite aspects of cycling are the adrenaline-pumping excitement of downcountry racing and the endurance challenge of a Grand Fondo road ride on the weekends.

Email Marketing Associate Manager

With over five years of digital marketing experience, Juliana expertly blends her passion for storytelling with a keen analytical eye, crafting email flows and campaigns that engage and convert audiences. She specializes in designing visually captivating emails for brands while leveraging data to refine messaging and optimize performance.

Originally from Boston, Juliana discovered her love for skiing in Vermont at the age of two. She would spend every night wishing to dream about skiing as she eagerly awaited winter. Since then, her passion for the mountains has only deepened, and she’s excited to connect brands with fellow outdoor enthusiasts who share her adventurous spirit.

Outside the world of email marketing and the mountains, Juliana enjoys supporting her favorite artists at concerts, trying out new restaurants, and capturing the beauty of the Pacific Northwest through her photography. Whether strategizing the perfect subject line or planning her next outdoor adventure, she approaches every challenge with creativity and a commitment to innovation.

Paid Media Specialist

Tyler is a Paid Media Specialist who brings a creative edge to data-driven marketing strategies, with a knack for making campaigns not just perform but thrive. Originally from Oklahoma, Tyler has spent the past 11 years in Portland, Oregon, where the city’s vibrant outdoor scene and active lifestyle perfectly align with his passions.

With experience driving digital campaigns for outdoor brands, Tyler helps businesses grow their online presence by crafting targeted ads and optimizing performance across platforms. Known for balancing creativity with meticulous data analysis, he ensures every campaign drives real results—whether it's building brand awareness, generating leads, or boosting revenue.

Outside of work, Tyler stays energized by running, hiking, biking, and playing drums. When not optimizing ad spend or developing new strategies, you can often find him exploring the trails around the Pacific Northwest or pounding out rhythms behind his drum kit. For Tyler, life is about combining adventure with focus—whether on the trail or in the marketing world.

Paid Media Coordinator

With over five years of experience in marketing and sales, Isobel combines her passion for adventure with a commitment to authentic messaging. Her approach to digital marketing is shaped by her deep love for the outdoors and the belief that great marketing is about sharing compelling messages with the correct audience. 

Her extensive time spent abroad, traveling and immersing herself in new cultures, has deepened her understanding of diverse perspectives and continues to fuel her work creating engaging campaigns and connecting brands with the right audiences. Growing up in the Pacific Northwest surrounded by winding rivers, towering mountains, and sprawling forests she developed a strong connection to nature from a young age. When she’s not working, you’ll likely find her paddle boarding, exploring new destinations, or capturing moments on film. You’ll always find her dog, Sitka, by her side.

Whether she’s on the water or traveling the world, these experiences continue to shape how she approaches digital marketing— embracing fresh perspectives and crafting strategies that truly connect with people.

Director of Operations

Phil is a seasoned operations expert with over 15 years of management experience spanning the public, private, and nonprofit sectors. Growing up on the north side of New York’s Adirondack Mountains sparked a lifelong love for the outdoors, which has shaped both his personal and professional life. His diverse career journey includes teaching as a Peace Corps Volunteer in Kazakhstan, directing a university outdoor program, serving as a nonprofit executive director, and managing paid media accounts for leading outdoor brands.

Phil’s broad expertise in operations ensures every aspect of our organization runs smoothly, allowing our team to stay focused on exceeding client expectations. He is passionate about ensuring Foghorn runs as efficiently as possible and is always on the lookout for a better way to do things. 

Currently based in Bend, Oregon, Phil takes full advantage of the outdoor lifestyle, enjoying biking and skiing with his wife and daughter. He also serves on the board of the Central Oregon Trail Alliance, reflecting his deep commitment to community and the environment.