1,220%
Average attributable email marketing revenue growth after the first 12 months
282%
Average client year-over-year increase in automated email clicks
43%
Average client year-over-year increase in automated email opens
Build a Conversation
Email done right is a wonderful thing.
Automating email sends can be one of the most profitable pieces of your digital marketing plan—not to mention one of the most brand-building. We thoroughly audit your templates, segments, and flows, then we build an optimized plan for automations to alleviate the weekly lift and increase effectiveness.
You Have Their Attention
Texts get read.
SMS marketing (text messages) is now a critical pathway to your customer. We’ll tailor your SMS strategy to you with A/B testing and best practices to make your texts drive sales.
What Your Email + SMS Services Include
Email and SMS are highly cost-effective marketing channels. Automated campaigns triggered by customer actions help boost retention, loyalty, and advocacy with minimal effort.
Our Approach
to Email + SMS Success
Audience Understanding First
➽ Building profiles based on customer behavior and outdoor interests.
Strategic Guidance and Expertise
➽ We bring deep knowledge of email platforms, retention tactics, and growth strategy to every engagement.
Lifecycle Automation
➽ Smart flows that engage customers at the right moments.
Continuous Optimization
➽ Regular testing and analysis to improve deliverability, engagement, and conversion.
Year-over-year wins from brands that trust our process
Achieved a 49% increase in revenue from automated flows year over year
Increased customer retention rates by 39% year over year
Why Outdoor Brands Choose Foghorn Labs
We are your audience
Our email marketing team lives the outdoor lifestyle and speaks your audience’s language—because they are your audience.
Retention expertise
Our strategies are designed not just to sell, but to build brand loyalty and maximize LTV.
Seamless brand integration
Every touch point stays true to your brand voice and values, creating a consistent customer experience.
Holistic growth mindset
Email and SMS efforts are integrated with your broader digital strategy to maximize impact.
FAQs
Why are email and SMS important for outdoor brands?
Email and SMS allow you to nurture customer relationships, promote new product launches, and drive repeat purchases, especially during peak adventure seasons.
What types of automations do you set up?
We build automations like welcome flows, abandoned cart recovery, post-purchase education, win-back campaigns, and promotional alerts.
Can you help segment my customer lists?
Yes. We create customer segments based on behaviors, purchase history, and interests to deliver more personalized and effective messaging.
How do you measure email and SMS success?
We track key metrics like open rates, click-through rates, conversion rates, revenue per send, and subscriber lifetime value.
Related Services
Looking to build a full-funnel growth strategy? Explore our Reporting and Analytics services to track and maximize your retention efforts.
